001 / Film
Kintsugi — a film
for ATOLON Maison · Paris
Currently
3 open slots
For Q3 / Q4 — 2026
Motion × Memory— in two cities
We make things that move — pictures, ideas, sometimes the people watching. Brand films, identity in motion, and the quiet kind of art direction that doesn't shout.
Based
Berlin / Tokyo
Working globally
001
scroll
§ 01 — Selected Work
A small archive
of recent making.
002 / Identity
Halbmond Records
for Halbmond · Berlin
003 / Editorial
Vol. IX — Quiet
for IRINA Quarterly
004 / Campaign
Cobalt Hours
for OFUNA Eyewear · Tokyo
005 / Art Dir.
The Linen Index
for Marais & Sons
006 / Motion
Soft Geometries
for Kunsthalle Mariannenplatz
007 / Film
A Slow Country
for Asahi Mineral Co.
008 / Identity
FUYU Studio
for FUYU · Kyoto
§ 02 — Featured
Project: Kintsugi
for ATOLON Maison, 2025.
Chapter I
A film about repair.
ATOLON came to us with a question that wasn't really about fashion. The new SS25 collection was built around restored garments — pieces that had been worn, broken, mended. They wanted a film that felt like the object itself: slow, careful, a little stubborn.
We started in the studio in Charlottenburg with one camera, two performers and roughly four kilograms of broken porcelain. No mood board.
Chapter II
The grammar of slowness.
Most fashion films cut. This one didn't, much. We held the shot — sometimes for ninety seconds — and let the light do the editing. The motion design team built a counter-system: tiny captions that drifted in like subtitles for a film no one was speaking in.
We laid the type in Fraunces and let it warp slightly between cuts, the way memory does.
Chapter III
Released as one long take.
The final film, ten minutes and four seconds, streamed once — at midnight, Paris time — across the brand's channels. It was followed, the next morning, by a printed booklet of stills posted to two hundred press contacts. No teaser. No trailer. Just the thing itself.
The film was later picked up by Nowness and screened at the Kyoto Experimental Film Festival.
§ 03 — About
Two people, two cities,
one long conversation.
L
Lena directs films and identity systems for brands that prefer to whisper. She trained as a cinematographer in Vienna, spent four years art-directing for a Belgian fashion house she politely won't name, and started NULA in 2019 because she wanted to do less, slower.
“The brief is rarely the brief. It's the thing the client almost said.”
- b.
- 1988 · Leipzig
- trained
- Wien Film Akademie
- teaches
- Werkbund · Hamburg
- drinks
- Filterkaffee, black
R
Ren is the studio's motion lead and type whisperer. Before NULA he ran a one-room practice in Nakameguro doing kinetic identities for record labels, and before that he was a printer's apprentice at a 90-year-old letterpress shop in Kanda. He still owns the apron.
“Type already moves. We just notice on its behalf.”
- b.
- 1990 · Kanazawa
- trained
- Tama Art University
- teaches
- Vantan Tokyo (visiting)
- listens
- Ambient, mostly Eno
§ 04 — Process
How we work,
in four unhurried acts.
I
Discover
A long, deliberately slow conversation. We listen for the thing the brief almost says — the unspoken constraint, the inherited assumption, the half-finished sentence — and we write it down before we draw anything.
2–3 wk · Notes & reference
II
Concept
Three directions, each posed as a single question. We argue them in a room with a kettle and one printed page each. The page is the deliverable; the strongest direction is the one that survives a week of being looked at.
2 wk · One-page concepts
III
Craft
The longest act, and the quietest. Direction, motion, type, photography, sound — built in parallel, reviewed weekly, refined in the mornings. We protect a no-meetings window from 09:00 to 12:00, every day.
6–10 wk · Films, systems, types
IV
Ship
A small, careful release. We help plan the drop — sequencing, channels, captions, the press list — because shipping is half the work. A printed handover document closes the project. Six months later, we check back.
1–2 wk · Launch & handover
§ 05 — Selected Clients
A short list of people
we made things with.
- ATOLON Maison01
- OFUNA Eyewear02
- Halbmond Records03
- IRINA Quarterly04
- Marais & Sons05
- Asahi Mineral Co.06
- Kunsthalle Mariannenpl.07
- FUYU Studio08
- Kanda Letterpress09
- Volta Architects10
- Maison Yulo11
- Coda & Olive12
- Pelo Footwear13
- Nineteen-Six Ceramics14
- Nowness (commissioned)15
- It's Nice That (feature)16
§ 06 — Recognition
A few kind notes
from elsewhere.
2025
Site of the Day
Awwwards · 02 Mar 2025
Studio NULA — portfolio relaunch (vol. 07)
SOTD
2025
Film — Honorary mention
FWA · The Favourite Website Awards
Kintsugi · for ATOLON Maison
FWA
2025
Certificate of Typographic Excellence
Type Directors Club · TDC 71
Vol. IX — Quiet · IRINA Quarterly
TDC
2024
European Design Awards — Silver
ED-Awards · Editorial Print
The Linen Index · for Marais & Sons
SILVER
2024
Motion / Film
Brand New Conference · Selected Work
Cobalt Hours · for OFUNA Eyewear
SEL.
2024
Tokyo TDC — Prize Nominee
Tokyo Type Directors Club
FUYU Studio — identity system
NOM.
2023
Site of the Month
CSS Design Awards · Sept 2023
Soft Geometries · Kunsthalle Mariannenpl.
SOTM
2023
It's Nice That — Featured
Editorial feature · Sept 2023
Studio profile — “Slow studios, small rooms”
FEAT.
Have a project?
Write us at
hello@example.com.
Berlin
Mariannenstraße 9
10997 Berlin · DE
by appointment
Tokyo
2-14-5 Aobadai
Meguro-ku · Tokyo
月–金 · 10–18