VIEW
N° 2019 — ∞  ·  Direction studio

An independent direction studio working between motion, film, typography and the quiet space around them.

vol. 07
Reel — Spring / Summer 2026

Motion
in memory— Berlin / Tokyo

We make things that move: pictures, words, brand atmosphere, and the quiet kind of direction that stays with people.

Currently
3 open slots
For Q3 / Q4 — 2026
Based
Berlin / Tokyo
Working globally
001 scroll
§ 01 — Selected Work

A small archive
of recent making.

001 / Film
Kintsugi — short film spec brief / fashion label
Direction · Edit · Sound
2025
002 / Identity
Halbmond Records spec brief / record label
Identity · Motion
2025
003 / Editorial
Vol. IX — Quiet spec brief / quarterly magazine
Editorial · Type
2024
004 / Campaign
Cobalt Hours spec brief / eyewear brand
Campaign · Motion
2024
005 / AD
The Linen Index spec brief / linen brand
Art Direction
2024
006 / Motion
Soft Geometries spec brief / gallery install
Motion · Install
2023
007 / Film
A Slow Country spec brief / regional product
Direction · Film
2023
008 / Identity
FUYU Studio spec brief / Kyoto studio
Identity System
2023
§ 02 — Featured Structure

Project: Kintsugi
a short film about repair.

Chapter I

A film about repair.

A speculative structure for a collection built around repaired garments. Instead of explaining the idea, the film stays close to hands, fabric, silence and slow changes in light.

The shoot is imagined as a small studio setup: one camera, two performers, broken porcelain and white cloth. No excessive props, no synthetic scenery.

Chapter II

The grammar of slowness.

The edit avoids excess cuts. Long shots carry the weight, while small captions and subtle type movement build tension without shouting over the image.

Type stays in the margins. It moves just enough to be felt, so the image, text and sound share the same tempo.

Chapter III

Released as one record.

The final output is imagined as one longer film, supported by stills, short vertical cuts and a printed booklet. Each channel uses the same material without feeling duplicated.

This sample shows not only the film idea, but also how release planning, print material and the Web presentation can work together.

FormatFashion film
Year2025
ScopeDirection, Film, Type, Sound
OutputWeb, Social, Booklet
§ 03 — About

Two points of view,
one long conversation.

L
Co-founder · Direction
Lena Hoffmann
Berlin — 52.52°N

Lena directs films and identity systems for quiet brands. Her work starts with atmosphere: what should be felt before anything is explained.

“The brief is rarely the brief. It is the thing the client almost said.”

base
Berlin
field
Film Direction
focus
Quiet structure
lens
Light and pause
R
Co-founder · Motion & Type
Ren Asagiri
Tokyo — 35.68°N

Ren works across motion and typography. He shapes how logos, captions, UI labels and editorial type should move through a frame.

“Type already moves. We just tune its speed.”

base
Tokyo
field
Motion and Type
focus
Captions
lens
Pacing
§ 04 — Process

Slow enough to see,
fast enough to ship.

I
Listen
We define the aim, the audience, the things to avoid and the feeling that should remain. Before drawing, we write down the criteria.
2–3 wk · Notes & references
II
Frame
We compare a few directions by structure, not only by taste. The useful part of this stage is deciding what not to make.
2 wk · Direction sketches
III
Craft
Film, motion, type, photography and sound are refined together. We care about the large moments and the small ones: scroll timing, spacing, captions and transitions.
6–10 wk · Film / Web / Assets
IV
Release
We prepare the launch sequence, social crops, page flow and handover notes. After release, the first viewing behavior informs small adjustments.
1–2 wk · Launch & handover
§ 05 — Project Formats

A short list of formats
the studio returns to.

  • Brand film01
  • Record identity02
  • Editorial system03
  • Campaign motion04
  • Print study05
  • Product story06
  • Gallery install07
  • Studio identity08
  • Letterpress09
  • Architecture10
  • Lookbook11
  • Food direction12
  • Footwear system13
  • Ceramic catalog14
  • Short feature15
  • Studio profile16
§ 06 — Archive Notes

Small production notes
from the last few years.

2025
Portfolio relaunch Studio archive · Vol. 07
Studio NULA — portfolio relaunch (vol. 07)
WEB
2025
Single-take study Film direction · Internal cut
Kintsugi · for ATOLON Maison
FILM
2025
Variable serif test Type notes · Optical sizes
Vol. IX — Quiet · IRINA Quarterly
TYPE
2024
Paper stock index Editorial print · Binding study
The Linen Index · for Marais & Sons
PRINT
2024
Blue-hour motion pass Campaign motion · 16:9 + 9:16
Cobalt Hours · for OFUNA Eyewear
MOVE
2024
Kana spacing sheet Identity system · Draft 04
FUYU Studio — identity system
ID
2023
Spatial caption test Gallery install · Projection notes
Soft Geometries · Kunsthalle Mariannenpl.
SPACE
2023
Studio profile draft Interview notes · Unpublished
Studio profile — “Slow studios, small rooms”
NOTE

Have a project?
Write us at
hello@studio-nula.test

Berlin

Mariannenstraße 9
10997 Berlin · DE

by appointment

Tokyo

2-14-5 Aobadai
Meguro-ku · Tokyo

Mon-Fri · 10-18